type3kcad

This blog was established for the Typography 3 students of Kendall College of Art + Design.

Monday, February 11, 2008

Lopez Murphy for President

I recently found this in my archive of tv spots and thought it was worth a post. It was featured on ads of the world a while back. Let me know what you think. (I think the copywriter and type designer deserve medals.)


5 Comments:

At 2:11 PM, Blogger Nicole said...

I love the wordplay in this, its like a super ambigram.

 
At 3:53 PM, Blogger Jacob said...

pretty good - i noticed the leading do a good job of giving me the right amount of time to read the sentence.

 
At 8:53 PM, Blogger k.deyoung said...

ok at first i was like whaa?? but this is very clever. i like it

it does take quite a bit of time to get to the real message which could be frustrating for some.

 
At 8:57 PM, Blogger Sari said...

I played this a couple of times...very interesting and creative. I liked it.

 
At 7:13 PM, Blogger Rex said...

oh ben, always finding trixy things on the interwebz. wicked cool. i imagine there must have been a mountain of planning before production for this could even begin. hats off to that copy writer.

 

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