? Type = Votes ?
An interesting article by the New Your Times about typefaces and the election.
So, I asked various designers, design curators and critics, who get rather heated when it comes to analyzing type design, to weigh in on two questions regarding Senator McCain’s campaign logo set in a bold version of Optima: What does Optima say about John McCain? And should this, or any, candidate be judged by a typeface?
Full Article Here
Labels: typography
posted by Michael Kleinpaste @ 9:07 PM
1 Comments:
first of all, you did an awesome job at finding an article that is super pertinent to both this class and current events.
as far as mmccain using optima, i have to say i didn't even realize it until you did post this. i think it's kind of a wimpy choice for mr. "republican war hero." it's funny how that one ended up being the winner.
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