How do you take your news?

Go here, and read this entire article. I will post bits and pieces here, but it would make more sense if you read the whole thing.

http://www.fontshop.com/virtual/FSSF/features/fontmag/002/02_news/

here is a bit...
"Newspaper typography presents a microcosm of the state of the medium. Recently designed typefaces like Gulliver—which is used in USA Today—and Times Classic—which began appearing in the London Times in 2001—both have the conservative traits of a classic newspaper typeface. Yet behind their traditional appearance, both typefaces carry a number of subtle innovations driven by distinctly 21st century demands. Gulliver was developed by Dutch type designer Gerard Unger as an “ecological” typeface to enable publishers to save paper by offering high legibility in smaller point sizes. To newspaper publishers, its more attractive aspect was that it provided a means of switching to narrower page widths without losing significant amounts of text—thus saving paper and money.

The online newspaper, despite the seemingly limitless possibilities of type on the Internet, slavishly apes the appearance of its printed sibling. The welcome screen of most newspaper sites is simply a flat copy of the front page. Gray blames the lack of innovation online on “fear and laziness.” He adds, “It’s what the people in charge of the newspapers are used to.”

Okay, so here are a few things for you to think about.
A.) Do you think that newspapers are still important?
B.) If they are, do you think they need to change typography to keep readers interested?
C.) What could newspapers and their web sites do to gain more readers?
D.) Does anyone really care about this?