type hotline

I had to drive to Lansing today and go wedding dress shopping with my older sister. In an attempt to maintain my will to live, I was paying even closer attention to the type around me.
I always try to name the typeface used in signs, and a few time I was so close to remembering it but I was stumped. a few other times I was so distraught by the use of papyrus (on the Okemos Wellness Center sign? how the hell can you get well with that trash outside!?) that I felt I needed some support.
well, my family has told me numerous times not to talk to them about type because they don't freakin care, so I was without help.

I think we should set up a type crisis hotline.
anyone?
this could save lives.