make the sound of a dying giraffe...

So I'm surprised that no one has brought this up yet. Animal planet has decided to rebrand a bit and commisioned a new logo from London based firm Dunning Eley Jones , who I'm not familiar with, but allegedly has an awful lot of television related design cred under its belt. The new logo is completely type driven, which makes it very appropriate for our little blog here. I havn't been able to find an official statement from DEJ, but I did find a few forums on fire over the typography. The logo is represented in these post along with some comments.

[ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ]

I found the logo to be confusing and very amateurish to say the least. From what I've read, many other echo those sentiments. Granted, these are simply the ravings of unknowns on public forums, but it appears the argument is very one sided. So what do you think? I now throw this fledgling logo into the lions pit that is the KCAD type blog. Entertain Ceasar :)

2012 Olympic Logo

I found on Design Observer that people are rather unhappy that this is the new logo for 2012 Olympics. It kind of hurts my head,
even better London released a promotional animation on TV with the logo turning into things and I guess during a bit of
flashing it caused epilepsy seizures in quite a few people. Here is the article:
http://www.guardian.co.uk/media/2007/jun/06/marketingandpr.olympics2012

My Question: What do you think of it?

the sky is falling

this machine rains type. awesome.

warhol

I'm guessing no one will check this before monday, but I'm super excited so I thought I'd share.

there's a Warhol show at the GRAM! it starts tonight... like 10 minutes ago. it's only 4 bones tonight.
and then!
Sunday at 2pm you can catch a flick “Andy Warhol: Myth and Reality” a movie created by studio assistant Roberta Berstein. Ticket prices at the door are $8 but you get to see a movie and check out the show.

type hotline

I had to drive to Lansing today and go wedding dress shopping with my older sister. In an attempt to maintain my will to live, I was paying even closer attention to the type around me.
I always try to name the typeface used in signs, and a few time I was so close to remembering it but I was stumped. a few other times I was so distraught by the use of papyrus (on the Okemos Wellness Center sign? how the hell can you get well with that trash outside!?) that I felt I needed some support.
well, my family has told me numerous times not to talk to them about type because they don't freakin care, so I was without help.

I think we should set up a type crisis hotline.
anyone?
this could save lives.